Google重大算法算法更新时间线
  • The January 2020 Core Update

    13 January 2020

    Google rolled-out the broad core algorithm update of January 2020. The search engine made the announcement on Twitter. Google SearchLiaison Confirmation

  • YEAR19

    Nov. 2019 Local Search Update

    7 November 2019

    The entire November there were visible fluctuations in Google local pack rankings and changes in the Google My Business search results. The search engine confirmed rolling out the Nov. 2019 Local Search Update on twitter on 2nd December 2019. With this update, Google began using neural matching (AI-based system) to help understand how words are related to concepts. Google SearchLiaison Confirmation Google Local Update

  • Google BERT Update

    25 October 2019

    The BERT update has been rolling out for a week. It helps the search engine understand 1 out of 10 queries better than ever before. Google states that BERT represents “biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search”. After the update, New York Times experienced a drop in their search traffic and rankings. Understanding searches better than ever before New York Times Search Ranking Drop After Google BERT Update

  • September 2019 Core Update

    24 September 2019

    Google rolled out the core update for this month after pre-announcing it earlier today. The search engine confirmed that the update will roll out across their various data centers over the coming days. Google To Release September 2019 Core Update Later Today Google SearchLiaison Announcement

  • Sept. 2019 Review Rich Results Update

    16 September 2019

    Also known as Starmageddon, this update is aimd to improve the the quality of Google review rich results and make them more helpful and meaningful. Making Review Rich Results more helpful Google Starmageddon

  • Elevating Original Reporting in Search

    12 September 2019

    The update is motivated towards promoting original reporting in rankings and position it on top of the SERPs for a long time. Google: New algorithms to promote original reporting

  • Domain Leasing Penalty

    29 August 2019

    Google begins penalizing those sections (subdomains and subfolders) of websites that are leased out to other domains to help their content rank better. Google Begins Penalizing Domain Leasing

  • Google Search Algorithm Tweaked

    7 August 2019

    Google Search Algorithm has been tweaked to list less pornographic content in the search results for queries such as lesbian, teen, school girl, etc. Pandu Nayak, Google’s Vice President for Search Engine Quality, explained “We have taken measures in cases where, when there is a reason for the word to be interpreted in a non-pornographic way, that interpretation is put forward.” Less Pornographic content For Lesbian, Teen & Other Queries

  • Google Posts Help Advice

    1 August 2019

    Despite of Google saying there are no fixes for their algorithm updates, the search engine posted advice on what site owners can do to help their domain perform better in the SERPs at time of their core updates. Also, the article confirms that Google does not announce smaller core updates because they are generally not widely noticeable. What webmasters should know about Google’s core updates

  • Pre-announced Broad Core Update

    9 June 2019

    Danny Sullivan confirms on twitter to pre-announce future broad core updates. He also mentioned that websites won’t be able to fix anything. Google To Pre-Announce Future Core Search Algorithm Updates

  • June 2019 Core Update

    8 June 2019

    Danny Sullivan from Google confirms that the June 2019 Core Update has finished rolling out. Google June 2019 Core Update Finished Rolling Out

  • Google Site Diversity in Search

    2019年6月7号

    这个更新和2019年6月核心算法更新几乎同时上线,所以受影响的站长们从排名和流量上不大容易判断是受哪个更新影响。

    所谓多样性更新指的是,大部分查询词,Google将只给同一个域名最多两个排名(应该指的是前几页的排名),这样搜索用户不会在搜索结果页面上看到同一个网站占据很多位置。这个更新主要是页面搜索结果,不包括图片搜索、本地搜索、第0位结果等。

    子域名和域名同样对待,所以多个不同子域名也最多给两个排名。 Google Site Diversity in Search

  • June 2019 Core Update

    2019年6月4号

    这次更新Google居然提前发布了预告信息,6月2号在Twitter上就提醒SEO们,第二天要上线2019年6月核心算法更新(June 2019 Core Update)。6月3号再次确认以及开始上线,需要几天才能在全世界范围同步。

    虽然和以前的核心算法更新一样,June 2019 Core Update并不针对某个行业或某类网站,站长除了提高网站内容质量也没什么针对性的措施,但RankRanger等排名跟踪公司的数据认为,受影响最大的是赌博、健康、财经类网站,还是集中与YMYL类的网站。

    June 2019 Core Update

  • March 2019 Core Update

    2019年5月12号

    Google发twitter确认了这次更新。和前几次更新一样,2019年3月核心算法更新也是一次核心算法更新,SEO们并没有办法针对这种更新来优化什么东西。

    这次算法更新月被称为佛罗里达2更新(Florida Update 2)。为什么叫Florida Update 2呢?因为这是webmasterworld的Brett十五年后再一次给Google更新命名(参考下面的早起Google更新名称),他们在这次更新前一个星期刚刚在佛罗里达开了 Pubcon大会。情怀呀。

    然后Google怕佛罗里达2这个名字有一定误导性,因为和原本的佛罗里达更新其实没任何关系,所以发布了“2019年3月核心算法更新”这么个官方名称,而且说以后很可能都用这种风格给算法更新取名,因为时间和类型都表述得很清楚。 March 2019 Core Update Google SearchLiaison Confirmation

  • YEAR18

    Google Images Algorithm Update

    26 September 2018

    The authority of a webpage will now be considered a crucial factor for the image search algorithm. Google will also analyze the placement of images on a page. So, Google will now look for not only quality content but also quality images before determining the ranking of a page. Google: Making visual content more useful in Search

  • Medic Core Update

    2018年8月1号

    依然和3月份的Brackets更新类似,是全面核心算法更新(Broad Core Algorithm Update),并不是针对特定问题的,所以站长们也无法有针对性地做因应,继续做好内容就行了。

    SEO们对这种所谓“全面”的说法有些焦虑,很多人问能做什么。Danny Sullivan说,如果有什么特殊点要注意, Google会说的,但这种 broad core algo update真没什么明确的事情可做。即使你的网站排名下降,也不意味着你的网站有问题,只是以前被低估的页面现在上来了。 Google confirms Medic Core Update

  • Chrome 68 - Non-HTTP Specific

    24 July 2018

    Google has started rolling out several changes for Chrome users for safe browsing. Now, when the users visit HTTP pages, they will face a “not secure” notification. With this update, it has become necessary for HTTP websites to switch to HTTPS. Google: A milestone for Chrome security

  • Mobile PageSpeed Update

    2018年7月9号

    简单说,就是页面速度影响移动搜索排名。从2001年开始,页面打开速度就是排名因素之一,但以前指的是影响PC端搜索排名,这次才开始影响移动搜索排名。

    不过也不用特别担心,速度更新只影响真是特别慢的页面。 Google: Using page speed in mobile search ranking

  • Video Carousels

    14 June 2018

    Video Carousels that were limited only to mobile users have now been launched by Google for desktop users as well. Google’s New Video Carousels

  • Snippet Length Decrease

    13 May 2018

    Google has now confirmed to have shortened the length of the search snippets, but it is still slightly longer than before (a change they made in last December). Danny Sullivan also stated on Twitter that “There is no fixed length for snippets. Length varies based on what our systems deem to be useful.” Google confirms it shortened search results snippets

  • Broad Core Update

    2018年4月17号

    这次更新和3月份的Brackets更新类似,是核心算法全面更新,SEO们没什么可以做的。 Google Confirms “Broad Core Update”

  • Mobile-first Indexing Update

    26 March 2018

    Google has rolled out mobile-first indexing officially. Now, mobile-optimized websites will rank higher in the SERPs than the sites that are only desktop-friendly. This update was launched to make Google search easier for mobile users since the majority of Google searches are performed via mobile devices. Google: Rolling out mobile-first indexing

  • The “Brackets” Update

    7 March 2018

    Brackets这个名字是Glenn Gabe起的。

    Google确认了这次更新,但没有给出更多信息。Google在Twitter说明,像这样的全面核心算法更新,每年会有几次。要解决某个特定问题的更新,通常被成为focused,而这种并不针对特定问题的,称为core update,也就是核心算法更新。

    Danny Sullivan说明,SEO没有什么可以针对这次算法做调整的,只要认真做内容就好了。排名下降的话,是因为别的页面以前可能被低估,现在上升了。 Google Confirmed Weekend Algorithm Ranking Shift As “Core Update”

  • Mobile-first Index (Expansion)

    22 February 2018

    Gary Illys from Google stated that they are going to expand and include more websites for Mobile-first Indexing. And in the coming months, more sites will be added as well. If your website is not yet mobile-optimised, it is time that you go through with the optimization. Google Mobile First Index Expanding

  • Google Speed Update

    17 January 2018

    Google designed a new ranking algorithm that would affect the mobile SERPs. The search engine will downgrade websites that have a really slow mobile page load speed. Also, Google has confirmed that the PageSpeed update will roll-out in July 2018 officially. Google: Using page speed in mobile search ranking

  • YEAR17

    The Maccabees Update

    2017年12月14号

    受影响网站:刻意为各种关键词组合建立大量着陆页,比如“地名A+服务a“、”地名A+服务b”、“地名B+服务a”等等,为了覆盖这些关键词,制造大量页面,质量通常不会高。

    马加比这个名字是 SERoundtable.com的Barry Schwartz起的,不是Google官方给的名字,因为Google貌似不会再公布算法更新了,更不要说起名字了。Barry Schwartz起这个名字是因为这次更新发生在犹太人的光明节期间,光明节是纪念马加比家族的。Google在某种程度上确认了这次更新,不过只是说,在这段时间上线了几个小更新,是提高相关性日常工作的一部分。

    Google Maccabees Update Analysis Google confirms mid-December search ranking algorithm updates

  • Snippets Length Increase

    1 December 2017

    Google confirmed that it increased the search snippet’s character length to make them more descriptive and useful for people. A snippet is a short description of a page provided below its title and URL in the search results. Google increases length of snippets in search results

  • Google Testing Mobile-First Index

    2017年10月4号

    移动优先索引指的是Google优先索引网站移动版本,并作为排名依据。以前都是索引PC版本并计算排名的。移动优先索引Google在2016年底就开始宣传了,但一直没有推出,估计影响面比较大。2017年10月中旬左右,Google透露一小部分网站已经开始转为移动优先索引。 Google Testing Mobile First Index

  • Google for Jobs

    20 June 2017

    Google for Jobs is an initiative announced by the search engine to help job seekers and employers. You can now find jobs through Google search with clear intent. For example, if you search for ‘catering jobs in Boston’, Google will give you a preview of catering job listings in Boston. Also, you can open each ad to get comprehensive information about it. Connect to job seekers with Google Search

  • Google Owl Update

    2017年4月25号

    受影响网站:虚假新闻内容,如编造的假新闻,极度偏见、煽动仇恨,谣言等。参见以前写的关于猫头鹰算法的帖子。 Google Owl Update Google’s latest quality improvements target fake news queries

  • Fred Algorithm Update

    2017年3月8号

    受影响网站:广告过多的低质量内容站,这类网站之所以存在,就是为了放 Adsense之类的广告,并没有提供给用户更多价值。

    为什么叫Fred更新呢?因为SEO们问Google员工Gary Illyes这次更新叫啥名字时,Gary Illyes随便给了个名字,貌似是他养的鱼的名字,为什么想起这条鱼的名字呢?因为Gary Illyes刚给这条鱼拍了张照片,就是右边这张。Gary Illyes说,以后除非另行说明,不然所有更新都叫Fred了。就这么任性,就这么草率。 Google Has Now Confirmed The Fred Algorithm Update Big Google Algorithm Update Links Related Fred Update Targets Ad Heavy, Low Value Content Sites

  • Unnamed Major Update

    7 Feb 2017

    Google didn’t confirm this update but a major content quality update was suspected. These changes started being felt around February 1 and lasted for a completed week. The February 7, 2017 Google Algorithm Update – Analysis and Findings From A Significant Core Ranking Update February 7th Google Algorithm Update Was Big

  • Intrusive Interstitial Penalty

    2017年1月10号

    受影响网站:这个惩罚算法针对移动页面:挡住主题内容的弹窗,干扰用户访问的大幅插页式广告,用户需要关掉插页才能看到页面实际内容,有时候需要等5-10秒才能关掉。不过据统计,被惩罚的网站并不多。 Google warns it will crack down on “intrusive interstitials” in January Official: Google Intrusive Interstitials Mobile Penalty Now Rolling Out

  • YEAR16

    Unnamed Major Update

    14 Dec 2016

    There has been no official confirmation by Google on this update yet, but a lot of online tracking tools recorded major fluctuations around December, 14 and December, 15. Another Google algorithm update? December 2016 December 15th Google Search Algorithm Update Signals

  • Unnamed Major Update

    10 Nov 2016

    A major update rollout was suspected on both November, 10 and November, 18. A number of tools and MozCast (106.) recorded and reported the same. Some people in the industry suggested that the second update may have been a reversal of the first update. A lot of people also reported about the wrong dates on Google’s search snippets. Despite these fluctuations, Google did not confirmed either of these events. Was There A Google Search Update On November 10th? November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update, The Mobile-first Index Being Tested, or Both? (Updated)

  • PENGUIN 4.0 (Real-time) UPDATE

    2016年9月23号

    受影响网站:和以前的企鹅更新一样,受影响的是有低质量外链的网站。Penguin 4.0是最后一次企鹅系列算法更新了,因为企鹅算法以后成为核心排名算法的一部分,实时更新。

    另外,以前的企鹅更新是惩罚网站,4.0是不计算低质量外链,降低负面SEO的可能性。 Penguin is now part of our core algorithm Google updates Penguin, says it now runs in real time within the core search algorithm

  • POSSUM UPDATE

    1 Sep 2016

    Webmasters witnessed a sudden and drastic fluctuation in local rankings and local pack results. Organic SERPs were also known to have been majorly affected. But since Google did not confirm the update, details are yet to be crafted. Everything you need to know about Google’s ‘Possum’ algorithm update Breaking Down Google’s Possum Update and What Role it Plays in Local SEO

  • MOBILE FRIENDLY - 2 UPDATE

    2016年5月12号

    受影响网站:2015年4月21号第一次Google移动友好算法的一次更新,使更多移动友好页面能被用户看到。 Google Fully Launches The New Mobile Friendly Update Google’s mobile-friendly algorithm boost has rolled out

  • UNNAMED MAJOR UPDATE

    10 May 2016

    Most tracking tools including ours showed major ranking fluctuation and changes. It is difficult to suggest what exactly happened since Google did not confirm anything. Concrete details are yet to be seen. Google Dismisses Any Recent Major Algorithm Update

  • ADWORDS SHAKE UP

    23 Feb 2016

    With this update, Google restructured the Adwords layout. The right column ads were officially replaced with 4 ads at top of the SERPs. Though the update affected paid campaigns, there was also an impact on organic results and CTRs. ADWORDS SHAKE UP from Google How Adwords Shake up affected websites?

  • UNNAMED UPDATE/GOOGLE CORE ALGORITHM UPDATE

    08 Jan 2016

    While most marketers suspected this to be another Penguin rollout, Google confirmed it was a core algorithm update. The update saw major ranking fluctuations for both desktop and mobile queries. There was a global impact on a multitude of queries. Unnamed Update/Google Core Algorithm update

  • YEAR15

    RANK BRAIN

    26 Oct 2015

    上线时间:消息公布时间是2015年10月26号,通过 Bloomberg的一篇文章。算法上线时间应该是数月前,2015年上半年。

    RankBrain严格说来不算是排名算法,而是以人工智能为基础的深入理解用户查询词的系统,尤其是长尾的、不常出现的查询。2015年刚上线时,15%查询词经过RankBrain处理,可能是效果很好,2016年开始所有查询词都经过RankBrain处理。RankBrain的例子参考以前的帖子。 Google introduces RankBrain Google is using an AI called 'RankBrain'

  • PANDA 4.2

    17 July 2015

    After a long wait of 10 months, Google finally rolled out a Panda refresh. The update will take several months to roll out completely. Since there were no immediate ranking fluctuations, the exact impact remains unclear. Google said this Panda update impacted 2 to 3% of English language search queries. How Panda 4.2 affects websites Google releases Panda 4.2

  • CORE SEARCH ALGORITHM UPDATE

    3 MAY 2015

    There was a core change in the ranking algorithm regarding processing quality signals. The more interesting thing was that the fluctuations could only be seen on Mozcast & SERPmetrics. Not many fluctuations were seen on Google algorithm tracking tools. While Gary Ilyes mentioned it had nothing to do with Penguin, Panda or HTTPS. This was originally called as "Phantom 2". Google Quality Update Launched! Google's New Phantom Algorithm Update

  • MOBILE – FRIENDLY UPDATE (MOBILEGEDDON)

    2015年4月21号

    受影响网站:在移动搜索中给予移动友好的网站排名提升。也被称为Mobilegeddon – 天劫算法。

    所谓移动友好,其实没那么复杂,用户能正常在手机访问页面就行了,所以字体不要太小,字距行距不要太小,用户不需要左右拉屏幕,手指头点击链接时不会点错地方,速度够快等等。自己用手机看看自己网站就知道是否移动友好了。也可以参考一下本博客移动SEO的帖子。

    移动友好算法是针对页面级别的,需要页面重新抓取、索引后才能判断是否移动友好。所以算法本身4月底上线,但受影响的页面可能不是马上见到效果。

    Google曾经预报说移动友好算法比熊猫和企鹅更新的影响还要大,但由于Google很早就提醒SEO们移动友好的重要性,很多网站已经做了移动优化,所以这次更新没有预计的那么有震撼性。 Mobilegeddon - Mobile Friendly Update from Google How Mobilegeddon affected websites?

  • UNCONFIRMED UPDATE

    04 Feb 2015

    Various rank tracking tools and website owners claimed major fluctuations in Google's SERPs rankings. Also, there were rumours that the fluctuations took place because of an e-commerce or mobile usability update. Despite this, Google did not officially confirm on rolling out an update. Google Search Algorithm Update Google’s Brand eCommerce Update

  • YEAR14

    GOOGLE PIGEON EXPANSION (ENGLISH-SPEAKING REGIONS)

    22 Dec 2014

    Google's one of the most significant local updates, "Pigeon" was expanded to Australia, Canada, United Kingdom just before Christmas. This orginially hit U.S in July '14. Local shopping traffic was hit in peak season. Google’s Local Search Algorithm "Pigeon" Expands Update to UK, Canada, and Australia Google Pigeon Algorithm lands in UK, Australia and Canada

  • GOOGLE PENGUIN CONTINUOUS UPDATE

    10 Dec 2014

    Google's representative announced that they will shift Penguin to continuous updates rather than releasing major updates from time to time. Penguin To Shift To Continuous Updates

  • GOOGLE PIRATE 2.0 UPDATE

    21 Oct 2014

    This update was launced after two years of its original DMCA/"Pirate" update. The update was fighting against software and digital media piracy. It impacted majorly to a small group of sites causing major drops in rankings. British Phonographic Industry was among the ones who welcomed the update. Many popular torrent sites were hit including TorrentFreak. Google Pirate Update - A Post Mortem Analysis

  • GOOGLE PENGUIN 3.0

    17 Oct 2014

    Penguin algorithm is revised in over an year after the previous update (Penguin 2.1), dubbed as 'Penguin refresh'. The update wasn't that big as <1% of US/English queries were affected. Even the timing of the update was not clear, as Google stated it was spread out over "weeks". Google Releases Penguin 3.0 Penguin 3.0: The Definitive Guide To Diagnosis And Recovery

  • GOOGLE PANDA 4.1 UPDATE

    23 Sep 2014

    This was the 27th Google Panda Update. It affected 3-5% of search queries depending on the location. Google indicated that update would improve the rankings of high quality small and medium sized sites. It also improved the accuracy of the algorithm. The release timing of the update was unclear. Panda 4.1 Is Rolling Out Panda Update 4.1: Winners / Losers – Google U.S.

  • GOOGLE AUTHORSHIP REMOVED UPDATE

    28 Aug 2014

    Google completely removed authorship markups from the SERP with this update. Authorship was not of much help to the user, hence, Google realized it was not working and decided to remove it. By the next day, authorship was removed from the SERPs. This was a follow up to removal of authorship photos on June 28th. Goodbye Google Authorship

  • GOOGLE HTTPS/SSL UPDATE

    2014年8月6号

    受影响网站:使用了https的页面排名会稍微提升一点。Google声明这只是个很小的排名因素,但事实上对网站采用https起到了很大推动作用。 Impact of HTTPS/SSL on Rankings

  • GOOGLE PIGEON UPDATE

    2014年7月24号

    受影响网站:鸽子更新是本地搜索算法的一次更新,改进了距离和定位排名算法参数。这个名字不是Google起的,是SearchEngineLand给起的。之所以取“鸽子”这个名字是因为,鸽子会回家,有本地意识。 Google "Pigeon" Local Search Algorithm Launches Google "Pigeon" Updates Local Search Algorithm

  • AUTHORSHIP PHOTO DROP UPDATE

    28 Jun 2014

    With this update Google would stop including authorship photos in SERP inspite of the fact that Google promoting the connection between authorship and Google+. With this update it seemed Google+ was becoming less significant. By June 28th all photos were dropped from SERP. Rise & Fall Of Google Authorship Google Drops Authorship From Search Results

  • GOOGLE PAYDAY LOAN (3) UPDATE

    12 Jun 2014

    This was an update to the algorithm which targeted specific spammy queries whereas the last Payday Loan Update had targeted specific spammy sites. Google's Payday Loan 3.0 Rolling Out

  • GOOGLE PANDA 4.0 UPDATE

    19 May 2014

    One of the most imporatant updates to the Panda algorithm which was a data refresh and a change in algorithm. Approximately 7.5% English language queries were affected by this update. Webamsters though have data which show that Google released it before the official date given (20/5). Google's Panda 4.0 Rolling Out

  • GOOGLE PAYDAY LOAN (2) UPDATE

    16 May 2014

    This was an update to the ‘Payday Loan’ algorithm which was launched earlier in June. Payday Loan companies were being heavily penalized by Google and there were limited specific details. How Google PayDay Loan 2.0 will affect Google Rolls Out Payday Loan 2.0 Updates

  • GOOGLE PAGE LAYOUT 3 UPDATE

    06 Feb 2014

    The update simply talked about a refresh in an algorithm update from 2012. This update penalized sites which had too many ads on the top of their pages or had ads that were very distracting to the users. The sites which contravened the rules of Google and escaped original update were in trouble. Also dubbed as "Top Heavy". Google Page Layout Algorithm Update Google Refreshes Page Layout Algorithm

  • YEAR13

    GOOGLE AUTHORSHIP SHAKE-UP UPDATE

    19 Dec 2013

    In the first half of December, it was realised that there was a reduction in the number of authorship markup queries (15% of queries) on SERPs. Google felt that the number of authorship markup in the results was impeding the results. This was foreseen as Matt Cutts had predicted this at Pubcon Las Vegas earlier same year. Authorship in search results gets restricted

  • GOOGLE PENGUIN (2.1) OR 5 UPDATE

    04 Oct 2013

    This update just involved refreshing data, not showing any prominent changes in the algorithm. Some sites took a hit post the update while many others reported that the effect was minimal to moderate. Penguin 2.1 Is Live Now Google Penguin 2.1: Who Got Hit?

  • GOOGLE HUMMINGBIRD UPDATE

    2013年8月20号

    受影响网站:蜂鸟更新是一次排名算法的重写,改进对查询词真实意图的理解,更重要的是未来的扩展性。虽然代码是完全重写的,但排名因素及参数大概变化不多,所以上线后基本上SEO行业没有人注意到。 New Google "Hummingbird" Algorithm How to Thrill Google Hummingbird

  • GOOGLE INDEPTH ARTICLE UPDATE

    06 Aug 2013

    Google introduced ‘in-depth articles, this was done to provide fresh and good quality content. Google was once again focusing on freshness, only comprehensive and fresh content would feature on SERPs. Appearing in the "In-depth articles" feature Google Introducing "In-Depth Articles" To Search Results

  • GOOGLE UNNAMED UPDATE

    26 July 2013

    Google did not confirm this update but it was seen that there was a sudden increase in rankings across the board ('105°F' according to MozCast). Unknown Update by Google this week

  • GOOGLE KNOWLEDGE GRAPH EXPANSION UPDATE (2)

    19 July 2013

    Google increased the number of Knowledge Graph (KG) entries within the SERPs. According to the data provided by MozCast there was an increase of 50%. Brand searches in particular were benefitting from this, Google was giving easier access to users, in regard to information about brands. 25% of all searches would now include Knowledge Graph entries. Everything You Need To Know about Google's Knowledge Graph

  • GOOGLE PANDA RECOVERY UPDATE

    18 July 2013

    This update was an official Panda update, making changes to the algorithm which also softened some of the previous Panda penalties. Analysing The New Softer Panda Algorithm

  • GOOGLE MULTI-WEEK UPDATE

    27 June 2013

    There were massive fluctuations in rankings approximately between June 12th and "the week after July 4th", as mentioned by Matt Cutts in a tweet. It might have been that Google was testing some changes. Once the rankings stabilized it seemed Google did not make those changes permanent and were eventually rolled back. Multi-Week Update Rolls Out

  • GOOGLE PANDA DANCE UPDATE

    11 Jun 2013

    This update caused sites ranks to dance up and down for days. Matt Cutts also announced that Panda was not in a state of ‘everflux’ instead it is updated on a monthly basis with each update taking about 10 days to complete. This was announced by Cutts at SMX Advanced. Google's Panda Dance Confirmed

  • GOOGLE PAYDAY LOAN UPDATE

    2013年6月13号

    受影响网站:针对垃圾和黑帽手法盛行的一些行业的查询词重点打击,如payday loan(发薪日贷款,一种小额、短期、利息高的贷款,一般下个发薪日就还上)、色情等。这些行业常用的作弊手法也经常是非法的。

    2014年5月16号,发薪日贷款算法2.0上线,2014年6月12号,算法3.0上线。 Google Begins Rollout Of Payday Loan Algorithm 3.0 Today Google Payday Loans Algorithm Update Launch is Imminent

  • GOOGLE PENGUIN (2.0) OR 4 UPDATE

    22 May 2013

    The exact nature of the changes were unknown but after speculations it said that Penguin 2.0 was targeted to the issues of page level. Google Launching Penguin 4 Google Penguin 2.0 Update is Live

  • GOOGLE DOMAIN CROWDING UPDATE

    21 May 2013

    This update was released just before the Penguin 2.0 Update. It controlled domain crowding and diversity from page 2 and beyond on the SERPs. Domain Crowding Update

  • GOOGLE PHANTOM UPDATE

    09 May 2013

    Google updated its Phantom algorithm somwhere around 9th May, creating havoc in rankings on the SERP for many sites. Nobody knew what this update was actually about but many sites lost a significant amount of traffic due to this update. Return of the Phantom What You Need to Know About Google's Recent 'Phantom' Update

  • GOOGLE 25 UPDATE

    14 Mar 2013

    Matt Cutts at SMX West talked about the next Panda update saying that it will be the last update before integrating it in the search algorithm. He also recommended to use Fetch as Googlebot. Google Rolled Out Panda Refresh Google's 25th Panda Update Is Rolling Out

  • GOOGLE 24 UPDATE

    22 Jan 2013

    Google gave a surprise in the beginning of the New Year by giving the first official update of 2013 in which 1.2% of queries were affected. Panda 24th Version launched with 1.2% of Search Queries impacted Google's 24th Panda Update Again!

  • YEAR12

    GOOGLE PANDA 23 UPDATE

    21 Dec 2012

    Around Christmas Google shook everyone with its update. It was a Panda ‘refresh’ which affected 1.3% of the English queries.This update had a better impact than Pandas 21 and 22. Google Panda Update Version 23 Google Panda Strikes Again

  • GOOGLE KNOWLEDGE GRAPH EXPANSION UPDATE

    04 Dec 2012

    Google took its Knowledge Graph global and started responding to non-English queries in most major languages such as French, Spanish, Portuguese, German, Japanese, Italian and Russian. Knowledge Graph goes international Google released Knowledge Graph In different Languages

  • GOOGLE PANDA 22 UPDATE

    21 Nov 2012

    This update didn’t cause much ruckus. Though Google confirmed Panda 22, which looked like to have been data-only. Google Panda Update Version 22 Google Panda Influenced 0.8% Of Queries

  • GOOGLE PANDA 21 UPDATE

    05 Nov 2012

    This update affected 1.1% English queries, rolled out after a time gap of 5-1/2 weeks after Panda 20. Google Panda Impacts 1.1% Of US Queries In English Google Panda Refresh #21

  • GOOGLE PAGE LAYOUT 2 UPDATE

    09 Oct 2012

    In early January 2012 Google started penalizing sites which had too much ad space on top on their pages. This enhanced that system further. The doubt was that is it algorithmic or data-based change. Google Updates Above the Fold Page Layout Algorithm Google Rolls Out Its Page Layout Algorithm

  • GOOGLE PENGUIN 3 UPDATE

    05 Oct 2012

    It was not an algorithmic but a data based update which affected 0.3% of search queries. The industry expectations were quite high about the update, which now conflicted. Google Penguin 3.0, 0.3% Of English-Language Queries affected Google's Penguin 3.0: What You Should Know About the Latest Update

  • GOOGLE AUGUST/SEPTEMBER 65 PACK UPDATE

    04 Oct 2012

    Google released two month worth changes in one update. There were a total of 65 changes which included page quality assessment, improvement to local search, 7-result SERPs and Knowledge Graph expansion. 65 Google Algorithm Changes on August/September

  • Google exact match domain (emd) update

    2012年9月27号

    受影响网站:低质量的完全匹配域名(exact match domain)网站,也就是域名与目标关键词完全一样。URL中包含关键词对排名有一些帮助,所以不少SEO用目标关键词注册域名。这种域名确实有过好处,但现在内容不行的话可能被惩罚。 Exact Match Domains Revealed Google Warns of Upcoming Exact Match Domain Algorithm

  • GOOGLE PANDA 20 UPDATE

    27 Sep 2012

    Mixing with the EMD update, Panda algorithm was updated and the data refreshed affecting 2.4% of search queries. Industry sources decided to refer Panda updates in order as the naming conventions for the Panda algorithm got lost. Google Panda 20th Update - Impacting 2.4% English Search Queries Google Panda Update 20 Released

  • GOOGLE PANDA (3.9.2) OR 19 UPDATE

    18 Oct 2012

    This caused some ranking flux. It was not that major an update. Google Panda 3.9.2 Algorithm Update - September 18 Google Panda 3.9.2 Now Live

  • GOOGLE PANDA (3.9.1) OR 18 UPDATE

    20 Aug 2012

    With this update it made some minor changes to the Panda algorithm. This was dubbed as 3.9.1 as the 3.0 series ran out. Overview of Google Panda 3.9.1 Update Google Panda 3.9.1 Update revealed

  • GOOGLE 7 RESULTS SERP UPDATE

    14 Aug 2012

    Google’s top 10 results on SERP for some search queries was now made limited to 7, after this update. Why 7 Search Results in Google Should be Your Brand New Lucky Number 8 Findings on Google’s 7-Result SERPs

  • GOOGLE DMCA PENALTY("PIRATE") UPDATE

    2012年8月11号

    受影响网站:DMCA,Digital Millennium Copyright Act,数字千年版权法案,根据这个法案,版权作品被侵权,版权所有人可以向服务商要求删除侵权内容,服务商可以是主机商,域名注册商,ISP,以及搜索引擎。DMCA算法就是对收到很多侵权投诉删除要求的网站,Google给予排名惩罚。

    DMCA Takedown Penalty又被称为pirate update,海盗算法。

    2014年10月21号,DMCA惩罚算法上线2.0版本,很多BT种子网站、视频网站被大幅惩罚。 Google's DMCA Penalty update released Overview of Google DMCA penalty Update

  • GOOGLE JUNE/JULY 86 PACK UPDATE

    10 Aug 2012

    Google made 86 changes to the updates that had been released during June and July. These changes were made to give better and more refined search results in case of Google Images, better titles and search snippets and better detection of queries about weather. 86 changes on Google Search Algorithms

  • Google Panda (3.9) or 17 Update

    24 Jul 2012

    This update affected ~1% of the search queries. Though queries were not affected that much but there was an initial period of fluctuations in results for a few days post the update. Google Panda 3.9 update July 24, 2012 Google Panda Alert: Data Refresh Starts Tonight

  • GOOGLE MANUAL ACTION WARNING UPDATE

    19 Jul 2012

    Google issued a warning through Webmaster Tools about unnatural links. Suddenly, Google announced that the warnings won't create any serious problem, but nobody had an idea what did it actually meant. Google's Confusing Unnatural Link Warnings Freak Out SEOs & Webmasters Google Sending New Link Warnings

  • GOOGLE PANDA (3.8) OR 16 UPDATE

    25 Jun 2012

    This was also another of Panda’s data refresh updates which didn't created much affect on SERPs. Google Panda 3.8 update - June 25th , 2012 Google Panda 3.8 Rolled out: What To do Next?

  • GOOGLE PANDA (3.7) OR 15 UPDATE

    08 Jun 2012

    This was an algorithmic update which affected less than 1% of search queries. Considering its previous two updates (3.5 and 3.6) this one had a greater effect on rankings. Official Google Panda Update Version 3.7 On June 8th Google Panda 3.7 Refresh

  • GOOGLE MAY 39 PACK UPDATES

    07 Jun 2012

    This update made 39 changes to the Penguin Update. This update brought better detection of major new events, detecting hacked pages and music rich snippets on mobile. Essentially also better link-scheme detection and update to Google News. 39 Google Algorithm Changes on June 2012

  • GOOGLE PENGUIN (1.1) OR 2 UPDATE

    25 May 2012

    In this update Google announced that it would handle "Penguin" Data separately from the main search index, much like Panda data. Google Penguin 1.1 Pushed Out Confirmed: Google Penguin Update 2

  • GOOGLE KNOWLEDGE GRAPH UPDATE

    16 May 2012

    The idea behind this update was to make information more directly available to the users. This was done by improving its semantic analysis and interpretation to automatically display information within SERP for certain searches. Introducing the Knowledge Graph Knowledge Graph by Google

  • GOOGLE APRIL 52 PACK UPDATE

    04 May 2012

    Google revised Penguin by making 52 changes. The changes included better identification of country for web pages, improved pagination handling, the introduction of identification of country for webpages, offering better HTML 5 resource caching for mobile including a 15% larger "base" index. 53 Google Algorithm Changes in April

  • GOOGLE PANDA (3.6) OR 14 UPDATE

    27 Apr 2012

    This update did not have much impact. It was released only a week after the last update (3.5). Panda Update 3.6 Is confirmed Panda 3.6 on April 27th

  • Google Penguin Update

    2012年4月24号

    受影响网站:Google的官方帖子声明打击的是违反Google质量指南的垃圾网站,后续排名变化的分析表明主要受惩罚的是为获得排名制造大量垃圾外链、低质量外链的网站。企鹅算法1.0影响了3.1%英文查询,3%左右的中文、德文等查询。

    企鹅算法和熊猫算法是两个最著名的Google惩罚性算法,受到影响的网站范围大,据调查,60%的SEO反映自己网站被Penguin算法惩罚了。

    企鹅对今天的SEO方法,尤其是外链建设方法,产生了很大影响。不仅制造外链要非常小心,大部分以前常用的方法现在都被Google明确警告可能会被惩罚,现在SEO们更头疼的是怎样删除低质量外链和以前发的垃圾外链,这比制造外链还困难。 Google Launches "Penguin Update"

  • GOOGLE PANDA (3.5) OR 13 UPDATE

    19 Apr 2012

    This update had minimal effect but it introduced a host of changes. The impact could not be easily ascertained. It made some minor changes and refreshed Google Panda’s data. Panda Update 3.5 Is Live

  • GOOGLE PARKED DOMAIN BUG

    16 Apr 2012

    Google had by mistake devalued domains, thinking they were parked, but in actuality were not. This update fixed the bug. Google’s Mistake Over Parked Domains

  • GOOGLE MARCH 50 PACK UPDATE

    03 Apr 2012

    Google made 50 changes to improve Google’s search quality. The changes gave better local results, sources in Google News, introduced the +1 button to more countries and domains, changes to anchor-text "scoring" etc. Google also tweeted confirming the implementation of last Panda update. 50 Google Algorithm Changes in March

  • GOOGLE PANDA (3.4) OR 12 UPDATE

    23 Mar 2012

    It was reported by a ‘Googler’ that by refreshing the update around 1.6% search queries were affected. Panda refresh rolling out Google Panda Update 3.4 Rollout

  • GOOGLE SEARCH QUALITY VIDEO UPDATE

    12 Mar 2012

    This wasn’t an update but a video giving the public insight into Google’s Weekly Search Quality Review Meeting’. It featured Matt Cutts and Amit Singhal among others and viewers get an idea of Google's process and priorities. uncut video: search quality meeting

  • GOOGLE PANDA (3.3) OR 11 UPDATE

    27 Feb 2012

    This was a minor update to the way Google handled link evaluation after one year and three days of launch of original Panda algorithm update. This improved rankings for local search results. Panda 3.3 confirmed Confirmed: Panda 3.3 Update

  • GOOGLE FEBRUARY 40 PACK UPDATE

    27 Feb 2012

    40 changes were made in Google’s Search Quality Highlights. These changes increased accuracy in detecting official sites, improved synonyms for foreign languages, and brought freshness in search results and a Panda update. 40 Google Algorithm Changes in February

  • GOOGLE VENICE UPDATE

    27 Feb 2012

    The monthly update was given the name as Venice. This update localized organic results by pulling in local data for local searches.The exact date for release was unclear. Google was making it evident that it will continually look out for local searches. Google’s Venice Update Changed Global SEO

  • GOOGLE FEBRUARY 17 PACK UPDATE

    03 Feb 2012

    Google made 17 changes to its algorithm for better speed, freshness, and spell-checking. The major announcement was about to tighten the integration of Panda into the main search index. 17 search quality highlights Google’s Search Updates in January

  • GOOGLE ADS ABOVE THE FOLD UPDATE

    19 Jan 2012

    This update attacked ad-sense packed sites and were devalued. The update wasn't officially called anything but was dubbed as "Top Heavy" by some. Too Many Ads "Above The Fold" Now Penalized by google Page Layout Algorithm

  • GOOGLE PANDA (3.2) OR 10 UPDATE

    18 Jan 2012

    The update released was a Panda Data Update in which the algorithm wasn't changed. Google didn't mention anything about "Panda flux" which was about making frequent updates. Panda 3.2 Update Confirmed Changes in Panda 3.2 Update

  • GOOGLE SEARCH + (PLUS) YOUR WORLD UPDATE

    2012年1月10日

    This update was primarily to promote Google+ social data and user profiles in the SERP. There was a toggle button to switch off personalization and hide these from Search Engine Results which many did. Search, plus (+) Your World Google introduced new feature, called Search Plus Your World

  • GOOGLE JANUARY 30 PACK UPDATE

    2012年1月5日

    谷歌对其搜索结果算法进行了30次修改。这些变化是为了提供更好的片段,检测图像搜索中的垃圾内容,并为歌词提供更好的结果。 30 search quality highlights

  • YEAR11

    GOOGLE DECEMBER 10 PACK UPDATE

    2011年12月

    宣布了10个具体的算法变化,重点是给出新的结果和检测域名。 Search quality highlights 10 Google Algorithm Changes on December 2011

  • GOOGLE PANDA 3.1 UPDATE

    2011年11月18号

    熊猫2.5发布后,谷歌发布了“Panda Flux”,此后更新开始频繁。 Panda 3.1 Update - 11/18 Minor Panda Algorithm

  • GOOGLE 10 PACK OF UPDATES

    2011年11月14号

    马特·卡茨刚刚宣布了谷歌对其算法所做的10项修改。谷歌试图在网络管理员面前变得透明。 Ten Pack of Updates 10 New Google Algorithm Changes

  • Google Freshness Update

    2011年11月3号

    受影响网站:Google官方帖子明确表示:更新鲜的内容会被更多展示在搜索结果中,尤其是最近的事件或热门话题、定期举办或发生的事件(如奥运会之类)、经常会更新的信息(如最新产品)。影响了35%的查询。 fresher search results Freshness Impact on Google Searches

  • GOOGLE QUERY ENCRYPTION UPDATE

    2011年10月18号

    此更新加密了搜索查询,主要是由于隐私原因而发布的。这将改变seo在未来的工作方式,因为它意味着“不提供”原始搜索。 Google expanded Search Encryption Impacts

  • GOOGLE PANDA FLUX (8) UPDATE

    2011年10月5号

    10月份,这个更新发布了熊猫更新的一些小改动。它影响了2%的搜索查询,并由马特·卡茨在Twitter上宣布。 Google Panda Refresh - Flux Update

  • GOOGLE PANDA (2.5) OR 7 UPDATE

    2011年9月28号

    谷歌对Panda的更新做了进一步的修改。它显著地影响了许多站点(Matt Cutts表示影响大约2%的结果)。 Google Panda 2.5 Update Confirmed Google Algorithm update - 2.5 Version

  • 516 GOOGLE ALGORITHM UPDATE

    2011年9月21号

    埃里克·施密特(谷歌首席执行官)宣布,2010年谷歌发布了516项更新。有趣的是,他们在同一年测试了13000个更新。谷歌宣布,他们希望把用户和搜索体验放在首位。 516 Google Algorithm

  • Google Pagination Elements Update

    2011年9月16号

    这次更新主要是针对电子商务网站。它使用rel=“next”和rel=“prev”属性处理了它们的爬虫和重复页面问题。此更新改进了查看所有页面的整合和规范化。 Pagination for SEO New Options for Paginated Urls

  • Google Expanded Site Links Update

    2011年8月16号

    Google 的Sitelinks扩展到12个。在Google生成Sitelink一直是SEO工作者的梦想,因为这标志着网站被Google的认可程度以及品牌化 程度。8月16日,Google在其官方博客宣称其Sitelinks算法以及进行改进,新的Sitelinks已经增加到12个,格式包含:页面标 题,URL以及简介。和正常的搜索结果类似,这样更加有助于用户寻找到该网站的热门内容。 Evolution of Google's Sitelinks Google Expands and Manages Sitelinks

  • Google Panda (2.4) or 6 Update

    2011年8月12号

    Panda(熊猫算法)全球化部署,除了中文,日文及韩文网站之外,其他所有语言的搜索结构都已经Panda化。Google报告称此次升级将影响部署国家6-9%的搜索结果排序。 Panda Goes International - 2.4 Version Panda 2.4 Released

  • Google Panda (2.3) or 5 Update

    2011年7月23号

    站长们开始争论Google的熊猫算法是否又进行了升级。Search Engine Land最终从Google处得到证实:“此次升级是我们每年高达500词算法变动中的一次”。目前尚未明确此次升级中是否添加了新的排名因素,或者只是对原有的排名因素及数据的简单升级。 Get Ready for Panda 2.3 Panda 2.3 Out

  • Google+ (Plus) Update

    2011年6月28号

    在多个社交产品惨遭市场淘汰后,Google终于推出了其重磅产品:Google Plus,其矛头直指Facebook。Google+的特点在于以圈子形式进行内容分享,并且和其他的Google产品紧密结合,如Gmail等。G+的推出迅速得到用户的热捧,短短两周时间,用户数量就达到1000万。 Google Plus - A New Social Platform Google+ Social Network

  • Google Panda(2.2) or 4 Update

    2011年6月21号

    熊猫2.2在SMX大会上得到Google官方确认。自熊猫推出以后,Google一直在针对该算法进行持续不断的改进升级。根据Cutt的说法,此次升级主要针对那些采集复制的内容,并且此次升级是人工开启。 New Panda Update - 2.2 Panda Version 2.2

  • Google Schema.org Update

    2011年6月2号

    Google, Yahoo以及Microsoft三大搜索巨头此次共同推出新的以Microdata格式为基础的通用标记词汇集。旨在通过这些通用的Microdata显示出更加丰富的搜索结果。 Schema.org Released Schema Structured Data

  • GOOGLE PANDA (2.1) OR 3 UPDATE

    2011年5月9日

    最开始被站长们成为“熊猫3.0”,是Google在2.0基础上进行的又一次升级。此次升级的改动以及造成的影响都比较小,所以站长们讨论得也比较少。 Google Panda 2.1 Update Is here Another Panda update

  • Google Panda 2 Update

    2011年4月11日

    Google针对全球所有英语搜索结果进行“熊猫化”,而不限于以往的“英语国家”。此次升级也添加了一些新的排名因素,引用了用户针对搜索结果的行为作为排名因素,比如针对某些搜索结果的屏蔽等。 Google Rolls Out Panda Update High-quality sites algorithm

  • Google +1 Button Update

    2011年3月30日

    在Plus推出之前,Google推出了其+1按钮,类似于Facebook的Like或者Twitter的Tweets等。该按钮不但可以为用户在其网站上使用,而且直接整合到搜索结果中(包括自然结果及Adwords广告),让用户可以更加个性化的推荐自己需要的内容,并且影响到其整个社交圈子(Circles)的排名。 Google launches +1 Button Google Launches "Like" Button for Web Sites

  • Google Farmer and panda update

    2011年2月23日

    大名鼎鼎的熊猫更新,12%的搜索结果受到影响,震惊了SEO行业。大幅度减少低质量内容的收录和排名,原创独特、引人注目的优质内容受益,排名上升明显。同时也终结了当时风靡的“内容农场”(Content Farm)模式。 High Quality Sites Algo launched Real Impact of Google "Panda" Algorithm

  • Google Attribution update

    2011年1月28日

    针对日益猖獗的Spam内容,Google针对原创内容以及分发和采集内容做出的算法升级,根据Matt Cutts的说法,此次升级影响了2%的搜索结果。此次升级是熊猫行动的先兆。 Attribution Update Confimed Algorithm change

  • Google Overstock Penalty Update

    2011年1月

    Overstock被Google惩罚:同样是熊猫行动的预演。这则新闻在国内也是引起了比较大的波动。随之2月份,同样著名的品牌JCPenney也遭受了惩罚。这两次针对大型品牌站点的降权行动,都是为熊猫行动的推出做热身。 Overstock penalizes by Google Google Penalizes Overstock due to Over Linking

  • YEAR10

    Google Social Signals Update

    2010年12月

    谷歌证实,它将Twitter和Facebook等社交平台纳入其排名算法,微软也证实了这一点。 Social Signals Impact on Search Rankings Social Signals for SERPs

  • Google Negative Reviews Update

    2010年12月

    受影响网站:这个算法是由于 Google的人读到纽约时报的一篇报道,一位顾客在某商家的体验很差,所以上网写了负面评论,但负面评论却给商家带来更多链接,链接又导致商家网站排名上升,带来更多生意。Google很快采取措施,检测这类负面评论,降低相应商家排名。 Benefits of Negative customer reviews Hidden benefits of bad consumer reviews

  • Google Instant Previews Update

    2010年11月

    Google在其搜索结果返回条目的右侧添加了一个放大镜的图标,允许用户在Google结果页面上直接对网站进行预览。此次功能的升级昭示Google对Landing Pages的质量,设计及易用性的重新关注,同时也引起了SEO工作者对这些因素的重视。 Instant Previews of Search Results Google Instant Preview is Live!

  • Google instant update

    2010年9月

    针对“Google Suggest”的一次扩展升级,Google Instant能够让用户在搜索框输入关键词的时候就即时看到对应的结果,而不需要再点击“Search”按钮,最简化的极致表现。此次升级主要针对搜索行为,而对搜索结果排序无太大影响。 Introducing Google Instant Google launches Instant search

  • Google Brand Update

    2010年8月

    Google允许同一域名在搜索结果中多次展示。简单的说,在以往的搜索结果中,同一个网站在搜索结果中往往只会显示一到两条的内容,但是此次升级允许同一网站内容多次显示,只要这些内容OK。 Multiple Results from Same Domain - Google Brand Update Google's First page results Dominated by One Domain

  • Google Caffeine (official roll-out) Update

    2010年6月

    经过几个月的测试,Google正式推出咖啡因索引系统。咖啡因的推出不但加快了Google的搜索速度,而且在索引收录上得到极大的改善,新的内容能够更快的被收录,这也为日后的熊猫算法埋下了基础伏笔。 Google Caffeine Rollout - New and Improved Search Index Google’s indexing infrastructure - Caffeine

  • Google Mayday Update

    2010年5月

    在四月末及5月初,站长们主要到很多长尾关键词的流量大幅度的下降。Matt Cutts随后确认了“May Day”是Google针对长尾关键词的一次算法升级,很多低质量内容的网站都受到了打击,特别是一些电子商务网站。此次升级同样也是熊猫行动的一个预兆。 "Mayday" Impacts Long Tail Traffic Matt Cutts Videos About Mayday Update

  • Google Places Update

    2010年4月

    尽管Google在2009年9月份就推出了”Places”页面,但当时只是作为Google Maps的一部分。此次Places重新升级,名称也改为“本地商户中心”,与本地搜索结果的结合更加紧密,同时也添加了一些新的特征,包括本地广告选项。 Google's Local Business Center Is Now 'Google Places' Google's Local Business Center is over now

  • YEAR09

    Google Real-Time Search Update

    2009年12月

    此次实时搜索的结果包含了Twitter Feed,Google News,最新收录内容以及其他一些信息源。并且这些消息源一直在扩充,其中包括很多社会化媒体的信息。 Google launches Real-time search feature Real-Time Search Update

  • Google Caffeine (preview) Update

    2009年8月

    Google推出新的搜索架构预览版,新的架构可以提高爬行速度,提高索引量,并且能够实时的进行收录及排序工作。咖啡因于2010年6月份正式推出。 Understanding Google Caffeine Search Results Information on Caffeine Update

  • Google Rel-Canonical Tag Update

    2009年2月

    Google,Yahoo及Bing共同宣称支持新的标签:Canonical。该标签允许站长们在不影响用户使用的情况下,想搜索引擎表达标准化URL的信息。 Use canonical URLs - rel=canonical Introducing Rel Canonical Tag

  • Google Vince Update

    2009年2月

    受影响网站:大品牌网站页面在很多查询结果中(都是非长尾的大词)排名显著提高,所以最初被称为品牌更新。以前帖子写过Vince/品牌更新。

    Matt Cutts后来解释,这次更新其实其实只是很小的变化,负责的Google工程师名字叫Vince,所以Google内部代码名称是Vince。这个变化并不是刻意针对大品牌,而是提升信任度在排名中的作用,而信任度、质量、链接这些方面,大品牌更有优势,所以表现出来的效果好像是大品牌页面被提升。 Vince Update - Offline Brand Authority in SERPS Google's Vince Update – Brand or No Brand?

  • YEAR08

    Google Suggest Update

    2008年8月

    当用户在搜索框输入关键词时,Google会以下拉框的形式给出搜索建议。Google Suggest后期升级为Google Instant,功能更加强大。 Google Suggest Feature For Search Queries Google Suggest - An innovative feature

  • Google Dewey Update

    2008年3月

    受影响网站:不明,SEO行业观察到排名剧烈变动,但没有找到明显规律。Dewey这个名字的来源是因为Matt Cutts在 webmasterworld论坛里征求这次算法更新的反馈意见,站长需要在反馈中标明Dewey这个词,可能是Google内部的识别代码。 Google Search Index Update - Google Dewey The "Dewey" Update - April '08

  • YEAR07

    Google Buffy Update

    2007年6月

    为了对Vanessa Fox的离开表达敬意,Google进行了“Buffy”升级。很多人都不清楚这次升级到底改动了些什么,Matt Cutts则称Buffy是针对一些小变动的集中升级。 Google "Buffy" Update - June 2007 Google "Honorary Update"

  • Google Universal Search Update

    2007年5月4号

    传统的10条结果界面自此一去不再复返,Google在其搜索结果将会包含更多的内容,其中包括新闻,视频,图片,本地信息以及其他一些内容。 Introducing “Universal Search” By Google Google Universal Search Update

  • YEAR06

    Google Supplemental Update

    2006年11月

    Google在一些搜索结果后面会加上Supplemental(补充)的链接。当你的网站内容成为别人的“补充内容”时,是好还是坏?这个结果没有定论,但是Matt随后称进入Supplemental,并不是对网站的惩罚,也不是个坏事。继续没有定论! Supplemental Update Google supplemental index - Good or bad?

  • YEAR05

    Google Big Daddy Update

    2005年12月

    BigDaddy是谷歌算法处理系统的基础更新,对当时搜索引擎结果页面(SERP)的整体质量产生了重大影响,2005年12月推出,2006年3月完成。这次更新改变了谷歌处理技术问题的方式,比如URL规范化和重定向。

    一些网站没有被收录到新的大数据处理中心,主要是因为链接行为不规范:付费链接、链接到垃圾站点、链接交换过于频繁等等。 Big Daddy Update Google's Indexing Timeline

  • Google Jagger Update

    2005年10月

    受影响网站:Jagger分3个阶段上线,所以有Jagger1, Jagger2, Jagger3的名字。Jagger更新主要打击低质量链接,如交换链接、链接农场、买卖链接等。

    早期的Google算法更新基本上都是webmasterworld命名的,Jagger也是webmasterworld创始人Brett Tabke起的名字,下面提到的更新名称大多是他们命名的。但貌似Jagger是最后一个,后来的名字大多是Google自己公布的了。 Jagger Update Review Spam in Google’s index - Update Jagger

  • GOOGLE LOCAL MAPS UPDATE

    2005年10月

    自2005年3月推出本地商务中心(Local Business Center)并且鼓励商户上传他们的信息之后,Google将地图整合到LBC中。这次整合对本地SEO优化产生了一些影响。 Google Combines Locals and Maps Searches Google Merges Google Local With Maps

  • Google Gilligan Update

    2005年6月

    貌似是“虚惊一场”,站长们发现了排名的变化,但是Google则称近期没有进行算法升级。Matt Cutts对此发表了一篇Blog,称Google的排名每天都会有变化,但是工具条的PR值及其他一些参数是每三个月才变化一次。 Gilligan Update : A False Update From Google Google Update Gilligan – Or Not

  • Google Personalized Search Update

    2005年6月

    不同于以往的根据你的设置进行的个性化搜索,此次升级主要采用了你的历史搜索数据。即使你没有登录账号,没有进行个性化设置,你的历史搜索记录也会影响到你的搜索结果。这个也解释了很多人关于换台机器搜索结果就不同的疑问。 Google Personalized Search : New update on June 2005 Search History gets personal

  • Google XML Sitemaps Update

    2005年6月

    Google允许用户在站长工具后台提交XML网站地图,主要是为了有助于搜索引擎的收录所以。Google的XML地图文件如今已成为网站的标配。 Google Sitemap : New Feed Program Creating Sitemaps For Search Engines

  • Google Bourbon Update

    2005年5月

    受影响网站:早期Google更新往往没有官方信息,所以针对的是哪些网站经常不明,只是监测到排名有比较大变化。Bourbon一般认为与网址规范化有关。

    p> Bourbon这个名字也是webmasterworld起的,原因是webmasterworld即将在新奥尔良举行一个行业会议,Bourbon是新奥尔良的一条著名老街道。 Dealing with the effect of Bourbon Update GOOGLE UPDATE "BOURBON"

  • Google Allegra Update

    2005年2月

    受影响网站:不明确,或者说范围广泛,包括低质量外链、关键词堆积、过度优化等。 Update Allegra - 2-2-2005 Discussion On a new Update Allegra

  • Google Nofollow Update

    2005年1月

    为了应付Spam以及控制链接质量,Google,Yahoo,Bing三大巨头共同推出了Nofollow标签。Nofollow有助于清除那些无用的垃圾链接,包括一些垃圾博客评论等。Nofollow的推出在很大程度上影响了外链建设的思路。只是至今每个人对Nofollow标签的意义都没有统一的定论。 Search Engines On Support For Nofollow Attributes Stop comment spam

  • YEAR04

    Google Brandy Update

    Feb 2004

    受影响网站:链接锚文字作用提高,链接需要来自好邻居的概念第一次被提出来。索引库增长,抓取索引了很多新的链接,一些网站获得了更高权威度。 Google’s ‘Brandy’ Update on 17th-20th February 2004

  • Google Austen Update

    2004年1月

    Florida针对一些古老的黑帽技术做了一次清理,其中一些遗漏的地方,由Austin升级继续执行。Austin针对一些可以的单页优化行为,包括隐藏文字,Meta标签的堆砌等等进行处罚。一些人猜测Google正在推行其”Hilltop”算法,对于内容的相关性更加重视。 The latest update - Austin Google Update Austin Again!

  • YEAR03

    Google Florida Update

    2003年11月

    受影响网站:弗罗里达更新是早期最著名的Google算法更新,影响面大,受影响的以商业意图明显的词为主,一些靠搜索流量的小公司倒闭,有的SEO公司因此陷入困境,因为客户网站排名下降,不续费了。弗罗里达更新的后果大到,Google曾经承诺,以后不在年底上线这么大的更新了,以免剧烈影响很多商家的圣诞季销售业绩。

    Florida Update打击了一系列不自然的优化方法,包括隐藏文字、关键词堆积、链接农场、大量交换链接、过度优化。Florida彻底改变了SEO,可以说是现在SEO方法的起点。

    Florida也是webmasterworld命名的,因为他们的命名方法该排到字母F打头了(为什么到了F打头,见下面Boston更新说明),而第二年2月他们要在弗罗里达的奥兰多举行Pu**on大会,所以就用了Florida。 Florida Google Dance Update

  • 为了在不影响性能的情况下为文档建立更多索引,Google将部分结果分成“补充”索引。 补充结果的风险成为SEO讨论的热门话题,直到后来该索引重新整合。 Google's Supplemental Index Results

  • Google Fritz Update

    2003年7月

    Fritz更新是Google转为每天持续小幅更新索引的开始,这种更新方法又被称为everflux。 Update Fritz这个名字是Matt Cutts在他2006年的博客帖子里提到的Google内部名称,不是webmasterworld命名系列里的。 New Google Dance - "Update Fritz"

  • Google Esmeralda Update

    2003年6月1号

    这是早期每个月发生一次的Google Dance的最后一次。这次更新之后,Google算法更新改为小幅、持续性的,当然这是相对Google Dance每个月一次、持续数天、排名剧烈波动而言。 准确地说,Google Dance是索引更新,不是算法更新。Esmeralda更新之后,Google就不再Dance了。 Esmeralda Update

  • Google Dominic Update

    2003年5月1号

    早期Google Dance的一次。Dominic也是webmasterworld命名,名称来源于参加Boston Pubcon大会时大家常去的一家披萨饭馆。 Google Dominic Update Discussion

  • Google Cassandra Update

    2003年4月1号

    Brett Tabke和webmasterworld第一次特意给Google更新起名字。既然第一个名字是Boston,是个男名,这次应该是C打头的女名,大家投票,Cassandra胜出,没有其它特别意义。 The Cassandra Update!

  • Google Boston Update

    2003年2月1号

    2003年波士顿举行的SES大会上,Google员工公布了这次更新,为了和其它Google Dance以示区别,取名Boston。 Webmasterworld的创始人Brett Tabke就想,给更新取名字是个挺好的主意,所以就效仿台风的命名方法给Google更新取名,按字母排序,男名女名间隔,也得到了Google的首肯。 所以早期的Google算法更新大多是webmasterworld命名的。 The Boston Update!

  • YEAR02

    The documented algorithm change

    01 Sep 2002

    在第一个命名的算法更新(Boston)之前,还有另一个在2002年秋季发布。尽管此更新的详细信息并不多,但它似乎包含了比通常的Google Dance和PageRank更新更多的内容。 Do the Google Dance Google Update Discussion On Webmasters

  • YEAR00

    Google Toolbar Update

    11 Dec 2000

    Google发布浏览器工具栏并展示网站PR及站点其他信息(TBPR),TBPR发布后不久,Google Dance就开始了。 Google Toolbar : A New Google Product

客户评价

杭州**电子商务有限公司 时尚服饰
“刚接触Google SEO,是个小白,全得益于运营的及时回复和细心教导,才对外贸商桥SEO系统开始熟悉, 从基础信息到优化技巧,服务都十分周到,所以很感谢优化团队的人性化和全面化的服务。”
+ 500% 流量提升
+ 300% 转化提升
陈先生 家居用品
“系统功能完善,现有功能性价比比较高,Google SEO对站点长期帮助非常大,而且需要时间沉淀,现在网站流量和关键词排名比原来好多了,确实很有效果,非常满意。”
+ 321% 流量提升
180% 转化提升
许昌***有限公司 美妆产品
“2019年选择用使用外贸商桥SEO优化的系统,初期给我们的感觉是非常容易上手,网站监测很方便,每天都会生成报表。 而且数据跟踪全面,来源渠道和客户区域、停留时间都有,非常专业,优化效果非常好。 感谢外贸商桥团队给我们提供了值得信赖的电商系统。”
+ 190% 流量提升
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常见问题

SEO优化服务包括哪些内容?

如果您是自助版用户,您可以使用系统所有功能。如果是服务版、旗舰版用户, 我们为您做网站优化,包含关键词分析、网站检测、全站优化等,并保证首页关键词排名数量。

SEO优化服务多久能见效?

作为一个正规的SEO服务商,实施SEO项目是需要时间的,一般1~3个月初见成效,比如:流量增加、关键字排名上升、搜索引擎表现改善等。 我们绝大部分客户都是提前达标,并获得满意效果。

你们SEO优化服务会不会导致网站降权被K等?

我们基于Google SEO优化标准来优化站点,使用的是白帽SEO,不会导致网站降权、被K。

网站关键词排名波动问题?

在SEO服务过程排名可能会出现波动,特别是对于一些新站的排名波动有时候幅度会比较大,这是个正常的过程,一般在一段时间内会恢复,恢复后不再波动。

如果不合作了网站的排名还会不会在?

SEO优化是个持续的过程,不是说排名上首页后不做了就可以一直存在的,排名是相对存在的,不进则退,我们只能说合作期内保证排名。不合作了,后面排名是没办法保证的。停止合作后关键词排名一般情况下不会马上就会掉的,排名上升需要一个过程,同样下降也需要一个过程。 这个周期是多久主要是有网站的本身权重和关键词当前的竞争度决定的。

合作伙伴